I am Bora Kang,

An Illustrator and Motion Designer based in New York City.

I love creative ideas and concepts,

and have a deep passion for advertising.

ILLUSTRATION : INTERNET DELUSIONS

Illustration, Print Advertising

Magazine Article, New York 2020

DELTA AIR LINES: THE BEST AIR LINE - MOTION GRAPHIC VIDEO

Illustration, Motion Graphic, Video Advertising

Delta, New York 2019

Delta is one of the first US airline. The insight was simple:

"make the video simple to understand the story." 

VERIFONE : TAXI TOPS ADVERTISING -

DESIGN NEW YORK CITY

Illustration, Motion Graphic, Digital Advertising

Verifone, New York 2018

Almost every holiday calls for a new design on NEW YORK CITY taxi screens.

Incorporating both illustrator and after effects, I created these fun designs to

capture the attention of millions of pedestrians walking the streets of Manhattan.

These graphics were created and configured for various locations including

Verifone website banner, social media posts, and gas pump screens at

stations all across the U.S.

DIGIMON : DIGIVICE ILLUSTRATION

FOR ASAHI SHIMBUN

Illustration, Digital Advertising

Asahi Shimbun, Japan 2020

Digimon (デジモン), short for "Digital Monster" (デジタルモンスター), are mysterious lifeforms that were discovered in the Computer Network in 1997. It was a

collaboration with Digimon and Asahi Shimbun for Digimon's 20th anniversary.

ACCENTURE : POWER OF INNOVATION -

MOTION GRAPHIC DESIGN

Illustration, Motion Graphic, Digital Advertising

Accenture, Video Advertising 2019

DIGITAL PAYMENT IN LONDON

Illustration, Digital Advertising

Verifone, UK 2018

The latest insights show how SMEs in the UK are increasingly turning to mobile and app payment solutions to meet their digitally savvy customers' needs. 

This illustration is created for clients in the UK to understand stats better.

ST. PATRICK'S DAY : IT'S SNACK TIME!

Illustration, Print Advertising

Verifone, San Jose 2017

St. Patrick's Day is always full of fun! With the food, it gets even better.

In our San Jose office, employees were invited to this special event for St.Patricks Day.

The concept of this poster was "everything green".

CURB, #1 TAXI APP IN NEW YORK CITY

Illustration, Video Advertising

Curb, New York 2018

Curb is a taxi app in New York City that connects to over 50,000 taxis.

This app was created to bring more attention and a wider customer base

to the classic New York City taxi cabs. Focusing on using the brand's color

and other distinguishing attributes, I attempt to stamp the brand image

into the mind of all onlookers. This ad is currently being played on NYC taxi tops to promote the Curb app.

SURVIVAL GUIDE - HOW TO SURVIVE IN RETAIL ENVIRONMENT

Illustration, Digital Advertising

Verifone, London 2018

It's a jungle out there! But don't worry, we have a perfect guide for you.

This "Merchant Survival Guide" guides merchants on how to grow and stay

relevant in this ever-changing retail environment. It was made for the 

Essential Retail's RBTE show in London.

This project was so successful that Verifone decided to use the entire theme in

e-books, brochures, merchandise, presentations, and more throughout the year.

I created all parts of this jungle series from start to finish.

EVERYTOWN FOR GUN SAFETY : ENOUGH IS

ENOUGH - SCHOOL SHOOTING

Illustration, Photoshoot, Digital Advertising

Everytown for Gun Safe, New York 2018

In 2018 alone, there have already been 17 shootings. That averages out to more than 1 shooting a week. Many children have been exposed to gun violence during school, and school shouldn't be the place where kids feel unsafe.

Meanwhile, people are becoming numb to news about school shootings. So many are not registering the instinctive emotions such tragic events should provoke. People need to realize the magnitude of school shootings and help find a way to make it stop.